Firstly, did you know that Google does not recognise "meta" keywords?

It is just not about keywords, but rather the key question to ask is, what am I offering online for my business and does the content/structure "keywords" match the searches being done on Google?

Simply put, every business needs an online marketing strategy, no matter how big or small the business is.

Having an strategic online marketing strategy, you will know what you are trying to do online.  You will have a plan and a focus.

Imagine running a business without any strategy or any plans at all?  Would it work?

No different when we talk about the online world, after all it is a "beast" on its own right and we need to have strategic online marketing plans to understand where we can generate new business from new and existing clients.